Ben n Jerry's Essay Example | Topics and Well Written Essays - 750 words

Ben n Jerrys - Essay ExampleThe decision by Cohen and Greenfield not to always adhere to traditional investor-relations practices such as strategic planning raises concerns on just how committed the lodge is at large(p) the best returns to investors. The companys lack of a strategic plan is demonstrated in the converse with Cohen when he portrayed his ignorance of the companys future plans with regards to earnings and spending (Schill et al. 4). The basing of Ben and Jerrys somatic run decisions on the companys community welfare interests sends a strong message concerning the importance of the companys mixer obligations everyplace the other obligations (5). Moreover, the willingness of the companys management to make decisions that favor affable gains at the expense of profitability also confirms the companys preference for come acrossing its social responsibilities over maximizing returns for shareholders (6).2. Even though the case of Ben and Jerrys Homemade demonstrates t he difficulty in embracing corporate social responsibility (CSR) while working to maximize share holder esteem, it is possible to balance the two if the company finds a way of benefiting from its CSR obligations. Given that corporate investors expect profitable returns within a sealed period of time for every dollar they invest in a business, organizational leaders get to evaluate every program that they invest in so as to determine the potential value of the investment not only to the shareholders but to the organization as a whole. In order to satisfy social obligations while maximizing shareholder returns, an organization should focus on investing in social programs that have the potential of increasing the overall performance of the company improving its market share and profitability, and therefore increasing investors return on investments. For instance, an organization could take advantage of