Customer Service Essay -- Business Management Studies

Customer ServiceCustomer service consists of the various ways in which a businesslooks after its customer. A business that wants to provide acomprehensive high bore customer service must be aware of, and beable to analyse, customer needs, and also to set up systems to ensurethat those needs are catered for from the first enquiry to after-saleservice.Customer service consists of a wide strand of activities. The purposeof these is to make sure that customers are happy and will returnagain and again. Every business should remember that customers are thefactors, which affect demand for the product. It is virtuoso of thegreatest importance, therefore, for the organisation to know itscustomers- who they are, what they need and how it can satisfy thoseneeds.Customer service is one of the most important ingredients of themarketing mix for products and services. High quality customer servicehelps to create customer loyalty. Customers today are not onlyinterested in the product they are bein g offered but in all the officialelements of service that they receive from the greeting they receivewhen they enter a retail outlet, to the refund and help that theyreceive when they have a complaint roughly a faulty product that theyhave paid for.Logo Sainsburys - making life taste betterIntroduction to SainsburysSainsbury is a high row retail store that supplies to a wide rangeof products mainly dealing with foods but now, starting to ...