Strategic Alternatives for Marvel Case Study Example | Topics and Well Written Essays - 500 words

Strategic Alternatives for Marvel - Case Study Example This aims at increasing the marketplace share for the Marvel enterprise. Filming, for example, is one such practice where competition is paramount. Therefore, Marvel ensures that it keeps producing new films that are of high quality. Improving quality of movies ensures that Marvel stands competition from the opponents. The other means in which Marvel diversifies its competition is through the making of toys. These are toys used in the field of entertainment and comedy. The competition strategy also ensures is that Marvel ensures that there are no conflicts concerning originality of products. Marvel thus ensures that its productions are original. The other strategy deployed by Marvel Entertainment is that of marketing. Marketing strategy ensures that its products serve a wide market. Therefore, Marvel ensures that its distribution chains operate well. Marvel also ensures that it increases its marketing by doing extensive advertising of its supplies. These efforts ensure that my customers get aware of products offered. Knowledge of new products ensures that there is increased purchase. The marketing also ensures that the changes made in their productions become clear. The marketing strategy is the determiner of the proliferation of the productions of the company. This is because if more productions become sold, then the production speed would be elevated. The other strategy is that of management. Marvel ensures that it deploys this strategy to ensure that its operations are up to standard. This is because management is a sensitive segment that requires accurate handling. Therefore, Marvel ensures that operations of its segments are up to standard. Marvel ensures that accountability in management becomes vocal. Management approach also ensures that everything runs well. There is also a licensing strategy for Marvel (Beamish, 250).