Google Inc Essay Example | Topics and Well Written Essays - 8000 words

Google Inc - Essay Example From this discussion it is clear that  in 1998, the collaboration built a computer housing of their own and was located at Larry’s dorm room. In the same year, they built a business office in Sergey’s room where they transferred their project of BackRub.   This technology worked better than others that were available at the time. During the time of their inventions, Rankdex was been used to analyze the back links but it was not effective.   They later tested their project as part of their studies and they realized that their project could function quite effectively.  This paper outlines that the company gets a lot of revenue from advertising services. Proceeds from advertisement represent 99% of whole company’s revenue. This substantial revenue from advertisements is realized because of DoubleClick technology adopted by the company. This tracks user’s interests in many related sites. Google AdWords enable the Web advertisers to display their produc ts in Google’s search results through cost-per-view scheme.   In the book by Ledford, the establishment of the Google Adsense has attracted many internet advertisers since they can display Ads on their own sites and earn money every time they are viewed by internet users. The launching of behavioral targeting based on user’s interests also generated a lot of revenues for the company.  Google is the most used search engine and it has gained a lot of popularity since its conception. Google search engine has a market share of about 54% which is followed by Yahoo (20%).

Business Law Research Paper Example | Topics and Well Written Essays - 750 words - 1

Business Law - Research Paper Example As a function of this, the following analysis will seek to utilize a systemic approach to business law while at the same time briefly discussing the history of how it came to be and the ways in which it pervades the current economic system. Earliest business law dates back to the times of the first civilized societies that sought to place restraints on the manner in which goods could be traded within their societies. As the complexity of trade and commerce grew, so too did the constraints of oversight with relation to business. The British Empire enacted some of the highest levels of business law that had been seen previous to its existence. However, the greatest explosion of business law took place within the post industrial period. As a result of the mechanization of production and the rapidly increased rates in which consumer products were integrated within the market, a whole new level of legal constraints were necessitated (Hasnas, 2007). Due to the unethical behavior in which m any actors sought to integrate these goods within the markets, it was determined, just as it is within the current time, that the best means to protect the end consumer and guarantee that a further level of respect for these bounds might be entertained. However, before extolling the virtues of these constraints to a greater degree than is deserved, it should be understood and appreciated by the reader that these constraints cannot and should not be seen as the be all and end all of legal protection from the excess and greed that the business environment might seek to engage. Recent events such as the ponzi scheme of Bernie Madoff, the corruption of Enron, and the ways in which Lehman Brothers and a litany of other financial institution sought to cook the books with regards to the total level so debt they carried and the resiliency of their institutions should underscore the fact that oftentimes extant legal constraints upon business are not sufficient in order to curtail the greed a nd unethical nature that they necessarily exhibit. As a function of this, law and its growth and development and integration within the business environment is something that must continue to grow and evolve as the business environment itself also grows and evolves (Blodgett, 2011). Moreover, the reader should not understand business law to be the remediation of all unethical and immoral behavior due to the fact that law always acts as deterrent and lags behind the common practices that necessitate its legislation in the first place. Finally, although business law is extraordinarily important within the current environment, it cannot be stressed enough that its importance lies not with regards to the level of penalties that exist for disregard for these laws but with relation to the extent to which the deterrence that they reflect can seek to diminish the behavior that they seek to punish. This level of importance helps to underscore the fact that law and its implementation with reg ards to the business field exists as a means to integrate a better level of consumer representation and protection than would otherwise exist. However, protection of consumer interests is not the only reason in which business law exists. For instance, one of the largest segments of applied business law is with relation to